As a senior member of the marketing team, we will look to you to bring value and perspective to our planning process, contributing to how Events support our growth plans and connect with other tactics, fitting in a broader complete marketing plan
Continue the build-out of our events capability; including investment to include additional headcount, sponsorship, contractors, collateral, agencies, T&E, etc.
Optimize the role of events in our marketing mix, driving clear strategy to ensure business goals are being met. Responsible for making sure that we prioritize the correct type, volume, and frequency of events to drive our goals and that we show up in an organized, consistent and effective way.
You’ll be in control of campaign plans, budgeting, goal setting, measurement and reporting ROI.
You’ll be the driving force behind the strategy and execution of our third-party and owned global events (hybrid, virtual, in-person).
Plan, organize, promote, coordinate and manage participation in industry trade shows and conferences.
with an "on-time, on-strategy, on-budget" mentality and hands-on approach. You’ll work with other marketers to deploy 360-degree events.
You will craft strategic event experiences that differentiate Improbable.
Closely align with Channel and brand teams to ensure events are aligned to an overall marketing campaign strategy and integrated as part of broader go-to-market strategy.