We will look to you to bring value and perspective to our website planning process, sharing website growth plans and connecting with other marketing tactics, fitting into a broader complete marketing plan
Continue the build-out of our website capability; including investment to include additional headcount, contractors, collateral, agencies, tools etc
Optimize the web portfolio and web team’s delivery and impact. Driving clear strategy to ensure business goals are being met. Responsible for making sure that we prioritize the correct type, volume and frequency of web projects and/or updates to drive our goals and stay on the cutting edge of web development and design
You’ll be in control of website plans, budgeting, goal setting, measurement and reporting ROI.
The websites play an integral role for business units in driving brand awareness and lead generation, you will be responsible for ensuring your channel is performing as expected or above the goals set and sharing your plans for improvement
with an "on-time, on-strategy, on-budget" mentality and hands-on approach. You’ll work with other marketers to and stakeholders to ensure all projects are complete.
You will craft strategic web experiences that differentiate Improbable.
Closely align with Channel and brand teams to ensure web portfolio is aligned to an overall marketing campaign strategy and integrated as part of broader go-to-market strategy.