BACKED | Imporium, the studio reimagining live fan experiences for a digital-first world
From Major League Baseball to K-pop icons, Imporium is scaling interactive, live entertainment that turns fleeting moments into lasting communities.
Welcome to our September edition of BACKED | by Improbable.
This month we are spotlighting Imporium, the studio reimagining live fan experiences for a digital-first world. From Major League Baseball to K-pop phenomenon Twice, its partners span sports, music, and Web3, all looking to reach fans beyond borders and transform loyalty into lasting community.
Where many talk about “virtual concerts” or “digital fandom,” Imporium is building live, shared, interactive moments that scale globally without losing the intimacy of a stadium, arena, or stage. As fan expectations shift, so too does the opportunity for brands and rights-holders to build meaningful, owned relationships with their audiences.
The opportunity is huge: Imporium’s research finds virtual events could drive $5.6 billion in revenue, with audiences ready to pay for experiences that truly connect.
To read the full piece and subscribe, visit BACKED | by Improbable.