Improbable leverages gaming expertise, blockchain and AI to develop breakthrough metaverse technologies
We are metaverse developers
We design, build, operate and service metaversal experiences and entire worlds for brands, helping them drive new business and revenue.
We are metaverse venture builders
We initiate and develop new businesses powered by our technologies to make the metaverse a useful reality through entertainment, social and enterprise applications and use cases.
Our latest projects
MLB's Virtual Ballpark: Where real meets virtual!
Launched in July 2023 with a celebrity all-stars game, the Virtual Ballpark hosted its first regular season game in the metaverse in September. Offering industry-leading scale, bandwidth, and rendering, with easy one-click access via cloud streaming. Visitors can engage with live chat, scavenger hunts, and 3D action synced with live streams for an immersive experience and to join the future of baseball now.
Edison ‘Hotshots’: A slam dunk in the metaverse
Our collab with Bored mixes things up with a blend of massive multiplayer gaming, epic gameshow vibes, and cutting-edge tech. ‘Hotshots’ was basketball, but with 140 players on a court loaded with hoops and jump pads, hyped by cheering hosts and the chance to win insane loot. This ‘gamevent’ followed other fire experiences like arcade bangers ‘Jump’ and ‘Forgotten Runes’ and chill gingerbread housebuilding showdown ‘Snowcrush’.
Victory League's 'Clash of Fans' – double the fun!
In October 2023, Victory League teamed up with Global Fan Network for two exciting virtual events. Fans took on wild challenges, from wrangling mascots to interactive quizzes. This followed the epic August 2023 'Game4Ukraine' watch party, with exclusive commentary, celebrity matches, and support for school rebuilding in Ukraine.
The latest Improbable Labs experiments unleashed exciting new game modes, to gauge their appeal with streamers and players. ‘Ice Breaker’ offered a tense elimination battle, with players cocooned in floating bubbles. The frenzied ‘Power Up’ had teams use special abilities to gather power cells and defend bases. And ‘Bulldome’ was a metaversal twist on British Bulldog. Constant twists and rule changes added to the excitement, with streamers and players alike revelling in the thrilling multiplayer chaos.