We initiate and develop new businesses powered by our technologies to make the metaverse a useful reality through entertainment, social and enterprise applications and use cases.
Improbable leverages gaming expertise, blockchain and AI to develop breakthrough metaverse technologies
We design, build, operate and service metaversal experiences and entire worlds for brands, helping them drive new business and revenue.
Our latest massive multiplayer Edison experience, blending aspects of gaming, live streams and cutting-edge tech, was a week-long basketball free-for-all in Edison City. This followed other fire events, including ‘Space Race’ – zero-g time trials in a universe of dazzling abstract digital art – and gingerbread housebuilding showdown ‘Snowcrush’.
Debuting in February 2024, KosmoPop brings K-pop fans together to connect with their idols and experience spectacular events, along with helping artists to quickly reach and engage a global audience. Our first event celebrated Twice’s new EP, With You-th – a five-day build-up of streaming and chat that culminated in a metaverse party full of singing, dancing and virtual glowstick oceans.
In October 2023, Victory League teamed up with Global Fan Network for two exciting virtual events. Fans took on wild challenges, from wrangling mascots to interactive quizzes. This followed the epic August 2023 ‘Game4Ukraine’ watch party, with exclusive commentary, celebrity matches, and support for school rebuilding in Ukraine.