Music producer Alex Karlsson – known for his work with K-pop acts including BTS, SuperM and Enhypen – caught up with hundreds of fans for a collaborative songwriting session in the metaverse, during our most recent demo event.
Alex, joined by fellow producer Middle Milk, used the event to shine a light into his creative process – and invited fans to contribute to that process by writing a brand-new track together.
Ideas came thick and fast, with fans voting on every aspect of the song. Alex used our new MML (Metaverse Markup Language) to quickly turn ideas into reality. It enabled him to experiment with lyrics and beats, and even summon a working virtual Game Boy for a quick Pokémon break.
Though a large number of fans were contributing, the versatility of MML as a creative tool allowed the music producer to quickly iterate on ideas and create a demo in hardly any time. The catchy final song produced was an ode to community member GratefulApe.eth.
Memorable dance tracks aside, the event showed how artists can use the metaverse for more than replicating their physical shows in a virtual space: Alex and his fans made live music together – a meaningful interaction that takes audience participation beyond what’s possible at a real-world concert.